Rihanna’s “Rude Boy” Photos

“It's completely different from any other video I’ve shot before,” she told Carson Daly on his Amp Radio show. “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots.”

“We used a lot of color, but also the costumes were very Jamaican dance-hall queen type,” she added. The video is directed by Melina Matsoukas and reportedly will be premiered Thursday.